About Us
EQC Compliance Advisory (EQC) specializes in consulting CPA practices and financial institutions on AFRC inspections, investigations, complaints, and regulatory matters. Our services include inspection consulting, online and in-person training, monitoring, mock audits, quality management system design, anti-money laundering compliance, and general practice protection.
In just 5 years, EQC has consulted on 250+ inspection engagements and served 320+ small and medium-sized practices. Our expertise covers document preparation, engagement file selection, response to review reports, and addressing inquiries from institutes and regulators, backed by evidence of follow-up and remedial actions.
In June 2023, we have launched Audit Program 3.0, an innovative service that utilizes Artificial Intelligence, Machine Learning and Complex Coding to help CPA firms save up to 99.9998% of time costs in completing audit programs that comply with the latest auditing standards, including but not limited to HKSA 220, 315, 540, and HKSQM 1 and 2.
In January 2025, we have launched Audit Program 4.0, an upgrade to the previous version, that adopts generative AI to produce illustrative working papers, analytical reviews, and tests of details, and performs AML sanction screening checks in addition to the functionalities included in Audit Program 3.0.
Consultant
Roger Cheng
Roger Cheng is the Founder and Chief Consultant of EQC Compliance Advisory, a firm dedicated to supporting Hong Kong’s Small and Medium Practices (SMPs) in meeting the evolving expectations of audit regulators. A qualified CPA with over a decade of audit experience at international Big 4 firms, Roger has been at the forefront of audit quality and regulatory compliance in Hong Kong since founding EQC in 2020. Over the past five years, he has advised more than 250 CPA practices on AFRC inspections, formerly known as Practice Reviews under the HKICPA.
Roger brings deep technical expertise in applying SME-FRF & SME-FRS, HKFRS for Private Entities, and full HKFRS across a wide range of industries — including trading, manufacturing, construction, investment entities, SFO-regulated firms, Cayman funds, DSS and aided schools, insurance brokers, and property-owning companies under the BMO. He provides hands-on support in engagements involving complex reporting frameworks, group audits, and component auditor coordination. His services further extend to AML compliance, SoQM design, internal control reviews, and tailored consultancy for firm startups and restructuring.
Roger is also the visionary behind Audit Program 4.0 (AP4.0) — an AI-powered audit software that automatically generates tailored audit programs, working papers, and analytical reviews for SMPs. Designed specifically for the Hong Kong market, AP4.0 is now used by over 250 firms to streamline audit execution, reduce staffing costs, and meet AFRC inspection standards. Roger’s work integrates both practical audit insight and innovative technology, making him a trusted advisor for firms seeking to modernize and future-proof their audit approach.
Our Management
Tricia Yeung
Position: Director
Tricia was in sales and general management at the largest global multinational technology company by revenue since 2014, before being appointed as Director of EQC. Tricia is responsible for the administrative and general management of EQC Compliance Advisory.
Ariel Tsui
Position: Manager
Ariel was in sales and banking, before joining EQC Compliance Advisory in 2025. Ariel is responsible for the marketing and client account servicing.